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Storks Baby Builder

Role: Art Direction, Interaction & Visual Design Lead, Iconography Design, Social Design

I developed the look for the Prime Video "Blue Room," a talent portrait studio that moves to every major industry and fan event where the brand has a presence, including SXSW, Comic-con, and Essence Fest. As a result, the brand is rapidly growing a library of talent photography with a consistent and ownable brand look.

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Main Selection

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Sub-Selection

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UI Design: Levels of Customization

For the many character customization options, there was a need for a clear selection and sub-selection structure.
 
For the main-selection categories, I designed a rotational wheel that contained major selection groups like hair, eye shape, and skin tone. When a selection was made, a left-to-right slide appeared with sub-category options.

This functionality gave separation and hierarchy to the selection experience and felt more intuitive when designing a character.

Color & Accessibility

I wanted users to have a clear sense for when they transitioned from one category to another, so I gave each category a unique color theme. At first glance, this helped the interfaces feel more distinct, and the transition between them, more apparent.
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However, relying on color alone presented accessibility challenges. To solve this, I designed clear iconography for each category, with text labels and high contrast hover states. This ensured the most inclusive approach to accessibility.

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Color

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Iconography Examples

Visual Design

I was the sole design lead for the visual design of this project. I wanted the look of the experience to feel joyful, rich with color, yet still modern. Since this was a mobile-first experience, I began there.

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Mobile Design

Desktop Design

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Iconography System

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I designed a full suite of iconography that encompassed color, textures, and vector illustrations. These icons were an integral part to the customization experience.

Social Design

The user's final creation was generated onto a shareable social post. I designed a templated framework that allowed for further customization, where users could choose their the background color and play room accessories like building blocks or books.

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© 2024 by Ben Vadnal

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